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Nootropic Development--My Story

by Carol Maser December 23, 2016

Nootropic Development--My Story

In our very first blog titled Best Nootropic Roadmap, I shared that I was driven to develop one of our nootropic products out of necessity. Here’s why: Several different things were happening . . . My mom-in-law was going through the beginning stages of Alzheimer’s disease and my wife’s family was coming to grips with that. Doctors were becoming very vocal and telling people to stop drinking energy drinks due to the over stimulation they give and other negative health concerns. Our daughter, Shannon, was a freshman at the University of Iowa (go Hawks!) and studying for finals. She told me that she was staying up late to study by drinking lots of coffee and assorted energy drinks.

After that conversation with my daughter I declared that I would come up with a healthy alternative to caffeine and energy shots! I wanted to create a product that would provide mental energy as well as the benefits of sustained clarity, focus, and memory PLUS aid short- and long-term brain health. Being a Biomedical Engineer that had worked for pharmaceutical companies globally and experienced first-hand what it takes to develop products, I knew I could do the ingredient research and small batch testing for a best-in-class nootropic product.

First, I knew that a supplement must be absorbed to be effective. You’re wasting your time and money if the ingredients in your supplements pass through your body without being fully absorbed! Second, ingredients proven through clinical studies will always deliver the stated and desired effect. They will be cost more, but the science and research are worth the price using an ethical and consistent supplier.

There are ingredients, though, that do not have to go through extensive studies because they have been proven through centuries of time-tested use. These are usually plants (botanicals) so the main concern is to ensure they are planted, grown, cultivated, and processed the same each year. There could be some variants due to weather, so this is also where sourcing from an ethical and consistent supplier is necessary to ensure as much consistency in the growing and finished ingredient manufacturing process as possible.

With those key essentials in mind and knowing that my family would be users, I was thorough when choosing the ingredients for my best nootropic products.


Any product that’s a mix of vitamins, minerals, nutrients, and botanicals (and without flavoring) will taste just plain nasty! That’s one reason why making tablets and capsules is so easy. However, in order to include all the ingredients I wanted in the amounts required would have resulted in either a horse pill – or 3 or 4 regular pills – for a daily dose. Not acceptable! On the other hand, I knew of the advantages of a liquid supplement. A liquid could be formulated so that absorption would be immediate and I would not be constrained in the amount of each ingredient I could use. A liquid it would be!

I then found the game changer . . . our packaging . . . known in Europe as The New Shaker! By storing pure and unprocessed key powders in a compartment under the cap with a highly absorbable liquid in the bottle below, I knew the interactive bottle would give the best advantage for every ingredient to work as intended.

PowerUp and PowerDown are the result of years of ingredient research and small batch taste and effect sampling. My hope is that you take a shot (pun intended) at ensuring your short- and long-term brain health by trying the products that I formulated for my own family. I think you’ll agree that PowerUp and PowerDown are the best nootropics available.

To Your Best Health Now!



These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. CAUTION: Do not take if you are pregnant, nursing, under 16 or with alcohol. If you are taking medication and/or have a medical condition, consult your physician before use.

Carol Maser
Carol Maser


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