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What makes PowerUp and PowerDown different than other energy products?
O ur PowerUp and PowerDown formulas use the exact dose of each specific ingredient shown to deliver optimal results.  Both products are synergistically formulated for complete effectiveness.  You can be confident that what you are ingesting is safe, regulated and beneficial.

PowerUp is more than an “energy” product.  While our goal is to enhance clarity, energy, focus, and memory, we also support short- and long-term brain health.  PowerUp helps deliver multiple benefits in one product.

PowerDown is more than a “relaxation” product.  Stress is caused by elevated cortisol levels that can wreak havoc on your mind and body (chronic stress can actually prematurely age your brain).  PowerDown helps to normalize cortisol, helping you to regain control of your day.

Our packaging format is what truly separates PowerUp and PowerDown from all other supplements.  There is no degradation of any ingredient because select powders in the cap are kept separate from the liquid below until the point of use.  After being mixed, all ingredients are in a fortified, highly absorbable liquid.

    What are nootropics?

    Nootropics (/noʊ.əˈtrɒpɨks/ noh-ə-TROP-iks)—also called smart drugs, memory enhancers, neuro-enhancers, cognitive enhancers, and intelligence enhancers—are drugs, supplements, nutraceuticals, and functional foods that improve one or more aspects of mental function. Our PowerUp product falls into this category.

      Should I be using PowerUp and PowerDown?

      If you are concerned about maintaining brain function as you age, PowerUp and PowerDown could be beneficial to you!

      We created our products specifically for people who are looking to maintain optimal mental health over the course of their lives. Both of our products have a component to aid brain function, one by helping to improve mental vitality and one by helping to decrease anxiety.

      We only use the ingredients with the highest quality, purity and efficacy, and we only use proven ingredients that have demonstrated effectiveness through scientific studies. We continue our commitment to safety by administering our products in the same dosage that has demonstrated the best results through proven research. We also limit ingredients by choosing those that produce a synergistic effect—several benefits from a few proven ingredients.  This is known as stacking.

      PowerUp/PowerDown fans include doctors, lawyers, students, busy moms, shift workers and stressed professionals. We know it would work for you!

        Do I need to take both PowerUp and PowerDown?

        While PowerUp and PowerDown are standalone products and have individual benefits, they become synergistic when both are taken daily. PowerUp’s nootropic properties help you to start your day with increased vitality and mental focus while supporting healthy brain function. PowerDown helps support a healthy mental attitude by reducing anxiety, nervous tension, and irritability, allowing for relaxation and better sleep at the end of the workday. PowerDown also helps reduce stress-related eating habits that occur during the late afternoon and evening hours.

        Why do you have to twist and shake the bottle before taking PowerUp/PowerDown?

        Our bottle is our secret weapon!  Our bottle has a powder storage / dispensing system under the cap that allows us to use a unique combination of powdered ingredients that are not water-soluble or degrade quickly in solution with a highly absorbable fortified liquid. Our bottle keeps the powders separate from the liquid until activated by the consumer. Twisting the cap down releases the powders into the liquid below and the shaking blends it all together.

        We believe it is essential that you get the full benefit from the vitamins, minerals, nutrients, amino acids, botanicals or any other supplemental ingredient that you purchase.  Our packaging differentiates PowerUp/PowerDown from any other nootropic supplement currently in the U.S. market as we can deliver any ingredient in an isotonic solution AND have all ingredients remain fresh.  An isotonic solution is perfectly balanced with your cells so they do not have to “work” to absorb functional ingredients.

          Why is PowerUp/PowerDown a liquid? Why not just use a powder?

          Due to our innovative bottle, the liquid serves two purposes: if an ingredient has been proven to remain stable and not degrade in a solution over the shelf life of the product, then the liquid is a good place to hold the ingredient.  In this way, ingredients can be “stacked” so that we can ensure the consumer receives the product benefits every time.

          However, the main purpose of the liquid is to enable you to receive every ingredient in a readily absorbable format.

          Your body MUST convert any ingredient into a liquid before it can be absorbed into your cells to work as intended.

          Does PowerUp contain caffeine?

          Yes, the amount of caffeine in PowerUp is fifty-five milligrams (equal to a cup of black tea). The caffeine source in PowerUp is from a guarana seed. Research has shown the caffeine from the guarana seed is absorbed slower than regular caffeine, although not everyone agrees. The caffeine is included to work synergistically with another ingredient called L-Theanine.

          L-Theanine is an amino acid found in tea that has a synergistic effect with caffeine. L-Theanine has been shown to increase alpha brainwave activity, the dominant brainwaves in people who are meditating or in “flow.” This mental state promotes relaxation, creativity, and selective attention. In conjunction with caffeine, L-Theanine helps to increase focus and concentration.

          Dr. Natasha Turner, a writer for the Huffington Post explains: “Theanine works by increasing the production of GABA in the brain. Similar to the effects of meditation, it also stimulates alpha brainwaves naturally associated with deep states of relaxation and enhanced mental clarity. L-Theanine may increase learning, attention and sensations of pleasure as well. These effects are likely due to the natural dopamine boost brought on by L-Theanine. If you are wondering how something with caffeine can actually relax you, the L-Theanine balances the stimulatory effects of caffeine so you stay alert without feeling jittery.”

            Is PowerDown a sedative?

            PowerDown is not a sedative, however it can help improve sleep. The main ingredient in PowerDown is Relora®, a trademarked combination of two herbs traditionally used as a Chinese herbal supplement to promote healthy reactions to stress.

            One component, Magnolia officialis, supports normal adrenal function. By doing this, many stress manifestations including stress-related eating, low energy and poor sleep, can be dramatically improved. The second component, Philodendron amurense, helps support a calm state of mind.

            Relora® does this by helping to balance the Hypothalamic-Pituitary-Adrenal (HPA) axis, which is the central hormone pathway of the body. By restoring balance to the HPA axis, Relora® helps reduce stress hormones, improve sleep, reduce fatigue, and support weight loss.

              I suffer from migraines, is PowerUp safe for me?

              PowerUp contains ingredients that will help to calm or lessen the severity of migraines, especially if they are due to a choline deficiency, vasodilation (usual cause of most migraines), and/or neurotransmitter dysregulation. Acetylcholine is an organic chemical that functions in the brain as a neurotransmitter – a chemical released by nerve cells to send signals to other cells. It is also a vasoconstrictor. Alpha GPC and Cognizin® Citicoline are ingredients used in PowerUp. They are acetylcholine intermediates, which means that conversion to acetylcholine is more efficient than any other supplemental choline source.

              With any health concern, especially if you have a chronic condition, we would recommend that you please check with your health care provider before starting to use any supplemental product.

                Are PowerUp and PowerDown regulated by the FDA?

                Yes, PowerUp and PowerDown are regulated by the FDA. There is a myth that the FDA does not regulate supplements – they do! They are simply not regulated to the same criteria as an over-the-counter and/or prescription medication.

                PowerUp and PowerDown are made in an FDA registered facility and follow the strict quality and compliance regulations enforced by the FDA called Current Good Manufacturing Practices (CGMPs).

                CGMPs provide for systems that assure proper design, monitoring, and control of manufacturing processes and facilities. Adherence to the CGMP regulations assures the identity, strength, quality, and purity of products by requiring that manufacturers adequately control manufacturing operations. The complete guideline can be found in Title 21, Federal Code of Regulations Part 111.

                These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. CAUTION: Do not take if you are pregnant, nursing, under 16 or with alcohol. If you are taking medication and/or have a medical condition, consult your physician before use.

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